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Umer Farooq / umr.io

Strategy notes and product essays from San Francisco.

Notes on product, markets, and incentives.

Product @ Cover Genius / San Francisco

Open Current Work
Umer Farooq portrait

Recent Writing

7 published notes

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Sep 7, 2025

Where are we going?

Autonomous exciting business model

[uber][waymo][autonomous vehicles]
May 25, 2024

The Brothers Karamazov

Faith comes from believing a miracle will happen rather than believing after witnessing.

[life][wisdom][russian]
Jan 3, 2023

Lessons from Tony Fadell

Your job is to get the most out of your team

[apple][startup][business]
May 26, 2022

Linktree is a dream

Linktree is a dream.

[linktree][startup][venture capital]
Mar 13, 2022

Strategy is NOT X

Strategy is the madness towards the destination, not the destination itself.

[strategy][books][review]
Mar 2, 2022

Is Primer the future of payments?

Primer is the future of payments.

[primer][api][payments]
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