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Hi 👋 , I’m Umer Farooq

I’m trying to make sense of strategy, fintech, and how people work. Writing helps me think.

Lessons from Tony Fadell

Your job is to get the most out of your team

Linktree is a dream

Linktree is a dream.

Strategy is NOT X

Strategy is the madness towards the destination, not the destination itself.

Is Primer the future of payments?

Primer is the future of payments.

State of Fintech

Where the fintech world is going.