Strategy × Fintech × Product

I'm Umer Farooq

I'm trying to make sense of strategy, fintech, and how people work. Writing helps me think.

Currently based in San Francisco, working at Cover Genius. Previously building products at Freelancer.com and doing software engineering.

Recent Writing

7 Essays

Autonomous exciting business model

Faith comes from believing a miracle will happen rather than believing after witnessing.

Your job is to get the most out of your team

Linktree is a dream.

Strategy is the madness towards the destination, not the destination itself.

Primer is the future of payments.